MGE knows that everything starts with the consumer; rather than pushing the product through the chain because it has been grown, it seeks to grow what the consumer wants to consume. "From mouth to field, rather than from field to mouth" is a sentence often used by our founder. To achieve this, the MGE strategy is to team up as closely as possible with its retail customers who have the difficult task of serving millions of consumers. MGE's brand strategy is managed entirely from this perspective: brands are used as a point of differentiation in terms of product and quality level.
Thanks to their many years of consistent performance, some of these brands command clear advantages in the trade. A few examples are:
MGE: Top quality deciduous Grapes fruit.
Mr Quality: The finest quality deciduous Grapes fruit.
Eat Me: The finest quality deciduous Mango fruit.
Lala: guaranteed quality of Indian VegetablesComing soon
MGE also supplies products under its customer's private label. Coming soon